So after last year's Tom Ford debacle of a cover, I can understand that the Hollywood edition of Vanity Fair wanted to get back to basics this year. But there are basics, and then there is totally average and boring. If the goal was to have no criticism of the cover -- mission accomplished! Because the cover is like camoflauge on a magazine rack -- something you'd never look at on purpose.
In a nutshell the cover is four comedic actors -- four! -- in
tuxes. Tuxes. These four actors are not hot, not particularly interesting this year, as opposed to other years, and definitely not surprising to see together (Ben Stiller, Owen Wilson, Jack Black, Chris Rock.) When you fold out the rest of the tri-fold cover you get....set. Oh there are some penguins off in the corner to balance the tuxes. So, your thinking, it must be a whole comedy theme this year! Tribute to the comedians! You'd be wrong. There is nothing on the inside of this magazine (more on that
crap later) that would mirror the outside of this magazine. But back to the tri-fold cover. Last year with Scarlett's ass you could almost convince me it was a fold out for a reason. But if there is any value in the tri-fold cover to anyone but the Donna Karan marketing dept., I can't see it. (And frankly, Donna, if I purchased the inside of the very special Hollywood cover and got Ben, Jack, Owen and Chris, I'd ask for a
refund.)
At least the inside portfolio won't disappoint, right? Wrong. First off, I should say, I'm not afraid of change. I like it and and understand we need it sometimes. But why are you fixing what isn't broken? The magazine replaced the traditional portfolio, where they christen and celebrate
the people in Hollywood who matter right now, with a fake film noir photo shoot. Complete with lame background story. Yes, the pictures are beautiful -- but all in the same look, so boring. Yes, there are some random groupings of celebrities -- but without any context about why its interesting to see them together. Yes, there are some exciting new faces -- but from last year (Amy Adams?? A day late and a dollar short on that one.) So the inside is disappointing too.
At least there are some amazing articles, you are thinking. And that's
where I admit, I haven't actually read any of the magazine yet. But that's not the point! The Hollywood issue is supposed to be pure eye candy. Instead I'm looking forward to the articles!
Obviously none of this would be so disappointing if I didn't genuinely love
the Hollywood issue. The covers and portfolios have traditionally been amazing. And the recent plunge in quality is frustrating. Preceding this year's portfolio with some of the greatest hits of previous years only served to make me more nostalgic for the past. I may have actually spent more time perusing the Gap spread (Chris O'Donnell!) than the rest of the magazine.
I guess I should be grateful that it's over. Collectibles just gather dust anyway.
But seriously -- JACK BLACK! What the fuck!







